Online Marketing, Internet Marketing

How Can Google Analytics Boost Online Marketing

According to the latest market share analysis by Alexa, about 49.95% of the top 1,000,000 websites use Google Analytics. Furthermore, the use of Google Analytics as a traffic analysis tool has increased from 49% in March 2011 to 55.7% in March 2012. The growing popularity of the tool can be credited to the fact that it strengthens internet marketing strategies by its e-commerce reporting feature. This feature tracks the site’s transactions and other commerce related metrics.

In today’s competitive world, it’s very important to make your online presence felt. This is precisely what Google Analytics does for you by optimizing your website. Adding Google Analytics to a website is imperative if you wish to increase your online sales. 

Use Google Analytics to Enhance Online Marketing Strategies

As the name suggests, Google Analytics facilitates detailed analytical data which helps you to keep a check on your website visitors and their preferences. Not only this, it enables you to track the efficiency of your marketing programs. These are some more benefits of adding GA:

·        Find the right keywords

Through Entrance Keywords, a Google Analytics’ tool, you can figure out the words/phrases used by the target audience to find products/services similar to that of yours. Proper use of these keywords in your website content can improve your site’s search engine ranking.

·        A way to maximize your ROI

If your site is getting a lot of traffic, but only 0.001% of it is being converted, there is something definitely wrong. This is where the Goal Tracking system of Google Analytics can come to your help. With this feature, you can determine the demographics of the site’s visitors, such as

o       how many people are visiting your page

o       how many of them are actually making purchases

Analyzing this data allows you to figure out the visitors who are likely to become a member or subscriber. Hence, measuring your online marketing efforts with this tool helps you to direct relevant traffic to your website, thus boosting your ROI.

·        The magical duo of Google Analytics and Google Adwords

The combined use of Google Analytics and Adwords gives you a statistical way of knowing the adverts that are attracting maximum visitors to your website. Furthermore, its top contest report allows you to figure out the precise point at which your visitors leave the site. The knowledge of this fact will enable you to make the necessary changes in content which, in turn, can minimize traffic loss.

With Google Analytics, you can improve your website’s online presence manifolds. When in doubt about any of the technicalities, you can use the Help feature in the account settings. Google Help Center will ensure that all your queries are clarified, thus making it an extremely user friendly tool for both professionals and amateurs.

Here the Author Harris Symonds says about Online Marketing and Internet Marketing. For more details please visit www.brisbanebranding.com.au